Saloni Lodha smiling outdoors
Welcome ✦

Creative Strategy · Marketing · Social Media

Saloni Lodha

Portfolio — Age 24

I'm a content creator, social media strategist, and brand builder who's been obsessed with content for 3+ years. I don't just make content — I think about why it works, who it's for, and how to make people feel something. From managing brand pages to being the face of campaigns, I bring creativity, strategy, and real-world execution to everything I touch.

35.5K

Followers Built

3+

Yrs Experience

9+

Brands Worked

Enter Portfolio

Work & Projects

CAMPAIGNS

Xiaomi Explorers Instagram campaign preview
Brand Face · Tech

Xiaomi Explorers IP

My Role

Selected as the face of Xiaomi's Explorers IP — representing the brand through video content, storytelling, and on-camera presence across their platforms.

What I Did

Shot and starred in brand videos, communicated Xiaomi's product story in an authentic and relatable way, and built a real connection between the brand and their audience.

On-CameraBrand FaceVideo Content

6 Months

Duration as Brand Face

Cosmos Diamond campaign visual 11
Cosmos Diamond campaign visual 12
Cosmos Diamond campaign visual 13
Cosmos Diamond campaign visual 14
Brand Face · Jewellery

Cosmos Diamond

My Role

Served as the face of Cosmos Diamond's video content — bringing their jewellery to life through authentic, aesthetic-driven storytelling on screen.

What I Did

Conceptualised and starred in video content that showcased their products. Brought the brand's luxury aesthetic and emotional storytelling to the audience.

On-CameraVideo ProductionStyling

Face of Brand

Video Campaign Series

Kevali Instagram grid preview
End-to-End SMM · Jewellery

Kevali.in

My Role

Took full ownership of Kevali's Instagram from scratch — as both the brain behind the strategy and the face of the brand on camera.

What I Did

Built the strategy, designed the content calendar, scripted and shot Reels, edited videos, managed posting, and drove growth organically. Also handled influencer outreach for product launches.

StrategyShoot & EditInfluencer Outreach

0 → 2K

Followers in 9 Months

Education

LIT SCHOOL

Creatorprenuer Programme · Currently Enrolled

At LIT School, I'm not just studying content — I'm living it. The Creatorprenuer programme goes deep into every dimension of building a brand, a business, and an audience in the creator economy. Every epic is hands-on, applied to real brand projects with real outcomes.

It's where theory meets execution — and where I've been sharpening everything from storytelling to finance to leadership, all in service of building something that lasts.

Saloni at a LIT School discussion panel holding a microphone

LIT school

LIT School moment

Saloni smiling outdoors in front of the London Eye

LIT school

Workshop or class shot

Epics Completed

  • 01Content Creation & Storytelling
  • 02Product Design & Development
  • 03Building Websites
  • 04Performance Marketing
  • 05Guerrilla Marketing
  • 06E-Commerce
  • 07Business Finance & Accounting
  • 08People Management & Leadership
  • 09Business Fundamentals

Personal Brand

@SALONAYY

Instagram grid preview of Salonayy
SL

@salonayy

35.5K followers

Latest reel

35.5K

Organic Instagram Followers

I've been creating content for 3+ years — and every single day in that time has been an education in what actually makes people stop, watch, and follow. My page isn't just a portfolio. It's proof that I understand this game from the inside.

Building @salonayy taught me skills no classroom can — because the audience doesn't lie. What works, what flops, and why — I've felt all of it in real time.

Content in Action

Reels & Videos

A peek at the kind of short-form content I create — hooks, pacing, and storytelling that make people stop scrolling.

Brand storytelling

Product reel

On-camera UGC

Trend remix

How to spot a trend early and move on it before it peaks

What makes a Reel perform — hook, pacing, audio, CTA

Which metrics actually matter vs. which are just vanity numbers

How to build a loyal community, not just a follower count

How to write captions that make people save and share

How to stay consistent without burning out

Influencer Marketing — Agelitas

Outreach & Campaign Coordination

Handled end-to-end influencer marketing for Agelitas — identifying the right creators, reaching out, building relationships, negotiating terms, and locking in collaborations that actually aligned with the brand's voice and audience.

This gave me a real understanding of what it feels like from both sides of the table — as a creator and as the person hiring creators.

3+

Years Creating

9+

Brands Worked With

What I Bring

SKILLS

📱

Social Media

  • Social Media Management
  • Instagram Strategy
  • Content Calendar Planning
  • Community Building
  • Trend Spotting
🎬

Content Creation

  • Short-form Video (Reels)
  • UGC Content
  • On-Camera Presenting
  • Video Editing (CapCut)
  • Scripting & Hooks
📣

Marketing

  • Influencer Marketing
  • Creator Outreach
  • Campaign Coordination
  • Brand Collaboration
  • Performance Marketing
✦

Strategy & Business

  • Brand Building
  • D2C Scaling (Thea)
  • Analytics & Metrics
  • Client Communication
  • Notion · Canva

Career

EXPERIENCE

  • 01
    9 MonthsFull-time

    Social Media Manager & Brand Face

    Kevali.in

    Managed the brand's Instagram end-to-end — strategy, content calendar, scripting, shooting, editing, and posting. Also served as the face of the brand on camera and handled influencer outreach for product launches. Grew the page from 0 to 2,000+ followers organically in 9 months.

  • 02
    6 MonthsFull-time

    Content Manager & Ideation Lead

    CTC

    Led content ideation and strategy as Content Manager — developing concepts, overseeing content direction, and ensuring every piece of content aligned with the brand's goals and audience expectations.

  • 03
    6 MonthsCampaign

    Brand Face — Explorers IP

    Xiaomi India

    Selected as a creator face for Xiaomi's Explorers IP — producing video content, representing the brand authentically, and building a connection between Xiaomi's products and a real audience.

  • 04
    OngoingFounder

    Founder & Builder

    Thea — D2C Brand

    Building and scaling Thea from the ground up — handling product, branding, content strategy, social media, and community growth. Applying everything learned as a creator to build a brand people genuinely connect with.

  • 05
    3+ YearsSelf-Built

    Content Creator & Influencer

    @salonayy — Personal Brand

    Built a personal Instagram page to 35,500+ organic followers. Collaborated with 9+ brands including Goat, Banana Club, Superyou, Phurr, Scapia, Solo, Medial, and more. Also handled influencer marketing for Agelitas — end-to-end creator outreach, briefing, and campaign delivery.

Say Hello

Let's Work Together

Whether it's a campaign, a brand collaboration, UGC content, social media management, or something entirely new — I'm always open to building great things with great people.